Icaniwill

In 2007, Gustaf Ollas decided to start studying at university, but without having to take student loans. The ambition resulted in a lot of extra jobs and very little free time. In addition to the studies and work, Ollas also began blogging about their active everyday life. The blog quickly became popular and is today one of Sweden's largest blogs in training and diet. The success did not give Ollas less to do so to motivate himself, he put up a note on the bathroom mirror with the words "I Can I Will". He also felt that there was a gap in the market for stylish and functional sportswear, which is why he decided to start making his own clothes. Icaniwill was founded. At first he worked himself in the company, but today he has up to thirty colleagues and Icaniwill is one of the fastest growing sports clothing brands in the entire Nordic region.