Flytliv

The founders of Flowlife have always liked exercise, but on the other hand, they considered recovery to be a necessary evil that no one seemed to talk about or have particularly good knowledge of. They began to learn more about recovery and soon realized that recovery is the way to success but that there was a big difference between how professional athletes recovered versus how people in general did. That does not have to be the case! In 2016, they launched their first product, the market's then only cordless massage pillow; Flowpillow. Flowpillow marketed itself by being tested by runners who participated in the popular Lidingö race and thus began the journey towards creating the world's best training and recovery products. Flowlife today also collaborates with the Swedish Olympic Committee and offers you the same products that the elite athletes use.